ProMedica Senior Care
Arden Courts of Kensington is hiring a Sales and Marketing Director - Memory Care Advisor! ProMedica Senior Care, formerly HCR Manor Care, provides a range of services, including skilled nursing care, assisted living, post-acute medical and rehabilitation care, hospice care, home health care and rehabilitation therapy.
The Sales and Marketing Director is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.
Regularly and customarily spends majority of their time engaged in growing move-insMaintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.
Effectively uses customer relationship management (CRM) systems and tools to manage referral source salesDevelops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the buildingEffectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-inMove-in Process ResponsibilitiesApplication for move-in is completed prior to move-in along with tracking to screen residents for financial appropriatenessMarket Planning and AnalysisDevelops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budgetPromotion/PR/Advertising ResponsibilitiesMaintains a media contact list.
Writes and submits press releases with photos to local media monthly as outlined in sales and marketing planMaintains current data base and develops monthly topical communications to inquiry leadsWorks with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaignsCustomer SatisfactionModels customer service principals throughout the building and promotes appreciation of our customers' needs with every employeeEvaluated on:
Total revenue at/above budgetTotal occupancy at/above budgetSales calls met/exceeded goalConversion ratios met/exceeded goalCompletes and submits required sales and marketing reportsIn return for your expertise, you'll enjoy excellent training, industry-leading benefits and unlimited opportunities to learn and grow.
Be a part of the team leading the nation in healthcare.
629 - Arden Courts, A ProMedica Memory Care Community - Kensington, MDAbout the Company:
ProMedica Senior Care.
Estimated Salary: $20 to $28 per hour based on qualifications.
The Sales and Marketing Director is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.
Regularly and customarily spends majority of their time engaged in growing move-insMaintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.
Effectively uses customer relationship management (CRM) systems and tools to manage referral source salesDevelops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the buildingEffectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-inMove-in Process ResponsibilitiesApplication for move-in is completed prior to move-in along with tracking to screen residents for financial appropriatenessMarket Planning and AnalysisDevelops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budgetPromotion/PR/Advertising ResponsibilitiesMaintains a media contact list.
Writes and submits press releases with photos to local media monthly as outlined in sales and marketing planMaintains current data base and develops monthly topical communications to inquiry leadsWorks with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaignsCustomer SatisfactionModels customer service principals throughout the building and promotes appreciation of our customers' needs with every employeeEvaluated on:
Total revenue at/above budgetTotal occupancy at/above budgetSales calls met/exceeded goalConversion ratios met/exceeded goalCompletes and submits required sales and marketing reportsIn return for your expertise, you'll enjoy excellent training, industry-leading benefits and unlimited opportunities to learn and grow.
Be a part of the team leading the nation in healthcare.
629 - Arden Courts, A ProMedica Memory Care Community - Kensington, MDAbout the Company:
ProMedica Senior Care.
Estimated Salary: $20 to $28 per hour based on qualifications.
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